Internal study · Five directions2026
Five directions. One brand.
Variant studies for Taqyim — a MENA psychometric assessment platform. Each direction proposes a different visual personality for the same content, palette, and content architecture. Scroll to study each.
Corporate-premium SaaScalm, instantly legible.
Stripe's design language, distilled. Angled gradient hero, asymmetric pillar grid, generous whitespace. Built to convince an enterprise buyer in the first thirty seconds without theatre.
- 01Angled clip-path hero with stripe-drift gradient animation
- 02Asymmetric pillar grid — one featured, two stacked
- 03Monospace registration marks (Pillar 01 · Featured) for technical credibility
- 04Restrained Framer Motion — scroll reveals, hover lifts, no theatrics
- 05Logo marquee with brand-tinted shimmer on hover
Ambient gradient depth behind every section
Heritage publishing voice. Slow reading rhythm.
Modeled on a quarterly journal — paper-grain texture, hanging serif quote marks, drop caps, roman numerals. Reads like a considered editorial rather than a sales page; appropriate for a 25-year practice.
- 01Mixed typography: serif italic display + sans body + mono metadata
- 02Editorial credit roll for partners — no logo grid
- 03Hanging quote marks and hairline rules instead of cards
- 04Drop caps on lead paragraphs (RTL-aware)
- 05Roman numeral pillar table with hover-reveal scale
Maison Taqyim editorial voice — Riyadh & Dubai · 2026
Live measurement engine. Technical authority.
A dark instrument cluster. Terminal-style hero, live tickers, sparklines, corner registration marks. Every surface looks calibrated; the page itself feels alive — appropriate for the 'we measure precisely' positioning.
- 01Monospace-dominant typography with technical readouts
- 02Pillars rendered as spec sheets with data tables
- 03Partners as registry table — sector, region, active status
- 04Animating measurement panel with progress bars and holographic ring
- 05Corner crosshair marks that 'lock on' to cards on hover
Live counter, scan lines, calibration language ('Engine v3.2')
Private commission. Quiet cinematic dignity.
Onyx surfaces under warm gold light. Cursor-following spotlights, sticky scrollytelling chapters, slow marquee credits. Paced like a film, not a product page — for the most senior buyer.
- 01Serif display with italic gold-gradient accents
- 02Cursor-following spotlight in hero and closing
- 03Sticky scrollytelling 'method' chapters with rotating dial
- 04Cinematic crossfade carousel for pillars
- 05Slow reversing marquee of partner credits, film-style
Monogram crest, gold rule separators, 'Acte' chapter headers
Motion-first. Bold challenger energy.
Indigo midnight with electric-lime accents and aurora gradient meshes. Every section moves — 3D tilt cards with spring physics, magnetic cursor, orbital constellations, pinned horizontal scroll. The boldest direction.
- 01Aurora mesh hero with kinetic split-letter headlines
- 023D tilt pillar cards with mouse-follow glare and spring physics
- 03Pinned horizontal scroll for cost reel
- 04Orbital constellation for partners — contra-rotating rings
- 05Magnetic cursor glow and word-flip CTA
Holographic rings, chromatic underlines, electric-lime accents
Closing note